Global Cruise Sales Architecture Intro to a 9 day series

If I were overseeing a Global Cruise Sales organization, I wouldn’t start with targets, markets, or headcount. Global Cruise Sales Architecture Intro

I would start by building the sales architecture that makes performance predictable, ethical, and scalable, Shoreside and Onboard.

In the cruise industry, cruise sales performance is often discussed in terms of volume, conversion, yield, or short-term wins. But without a clear operating model, aligned leadership, disciplined forecasting, strategic budgeting, and a sustainable people strategy, results remain fragile. Global Cruise Sales Architecture Intro

Global Cruise Sales is complex by nature: 

 - Multiple markets

 - Different sales channels

 - Moving assets

 - Long planning horizons

 - Booking windows

 - Booking curves

 - Guest experience that must be protected at every touchpoint. 

That level of complexity requires structure before speed.

Over the next days, I will break down how I would design and run a Global Cruise Sales organization, starting with foundations and moving through execution. 

I’ll cover:

 - Architecture

 - Structure

 - Financial discipline

 - Talent

 - Training

 - Performance management

 - Incentives

 - Enablement

 - Culture.

Revenue is never the starting point. It is the outcome of getting the fundamentals right.

Day 2 | Series 1 of 9 | Sales Architecture