Why This Newsletter Matters | 2025 onboard sales hit record highs, yet gaps remain. Onboard Sales 2.0 combines behavior, leadership, and AI to unlock incremental revenue. This newsletter outlines key triggers, team practices, and your 5-step 2026 playbook. By focusing on guest psychology and crew culture, leaders can reclaim lost revenue and set their ships up for a profitable year.

Cruise Sales 2025-2027 Global & Onboard By Nuno Fonseca –  NFC - Nuno Fonseca Consulting   , the only global consulting practice specialized in Onboard Cruise Sales. The latest  State of the Cruise Industry Report  from CLIA confirms what many of us in the industry feel:  cruise is entering its strongest growth era yet. 31.7 million passengers sailed in 2023 —already 107 % of 2019 levels. Passenger volume is forecast to reach  nearly 40 million by 2027 , a 10 % capacity incre