The industry carried 31.7 million guests in 2023 and is projected to reach 34.6 million in 2024, a +9.3 % year-over-year increase. By 2027, passenger volume is expected to approach 40 million, supported by a 10 % capacity expansion and a forecast 745 K berths by 2028.

By Nuno Fonseca – NFC - Nuno Fonseca Consulting | The only global consulting practice specialized in Onboard Cruise Sales. 💡 The Most Valuable Currency in Loyalty at Sea: Emotion In an industry that moves millions, true loyalty doesn’t come from points or programs — it comes from people - Onboard and Ashore. Cruise guests remember the smile, the recognition, the moment they felt seen and heard. Those emotions create the most powerful form of brand equity — one that no discou