Why This Newsletter Matters | 2025 onboard sales hit record highs, yet gaps remain. Onboard Sales 2.0 combines behavior, leadership, and AI to unlock incremental revenue. This newsletter outlines key triggers, team practices, and your 5-step 2026 playbook. By focusing on guest psychology and crew culture, leaders can reclaim lost revenue and set their ships up for a profitable year.

The Cruise Industry in 2025: Growth, Transformation, and Strategic Insights by NFC - Nuno Fonseca Consulting Cruise Industry Year in Review The global cruise industry continues its post-pandemic recovery with strong growth in passenger volumes, fleet expansion, and new commercial innovations. In 2025, the industry carried  ~37.7 million passengers , up from 34.6 million in 2024. Fleet capacity expanded with  310+ ships in operation , 13 new deliveries this year, and 56 ships